PM Tool Pricing for a 10-Person Agency in 2026

You see a price: $10.99/month per person. But what's the real cost? We calculated the actual annual costs for a 10-person agency.

Base Monthly Costs

Here's what you actually pay:

Asana

Standard tier: $24.99 per person/month
10 people: $249.90/month
Annual: $2,998.80
Monthly (annual plan discount ~17%): $2,488.20

ClickUp

Business tier: $19 per person/month
10 people: $190/month
Annual: $2,280
Monthly (annual plan discount ~17%): $1,892.40

Monday.com

Standard tier: $24 per person/month
10 people: $240/month
Annual: $2,880
Monthly (annual plan discount ~20%): $2,304

Basecamp

Single plan: $99/month
Annual: $1,188
No discount for annual (flat rate)

Real Costs With Details

But base pricing isn't the real cost. You'll need extras.

Asana Total Cost

Base: $2,488 (with annual discount)

Integrations: Most are included. Harvest or Toggl for time tracking: $12-29/month x 10 = $120-290/year
Add-ons: Portfolio features included. No major add-ons needed.
Storage: 1 GB per person. 10 people = 10 GB. Included.

Real annual cost: ~$2,608-2,778

ClickUp Total Cost

Base: $1,892 (with annual discount)

Integrations: Most free (Zapier has limit). No time tracking add-on needed (it's built in).
Add-ons: Storage included up to limits. Unlimited lists included.
Storage: Unlimited on Business tier.

Real annual cost: ~$1,892

Monday.com Total Cost

Base: $2,304 (with annual discount)

Integrations: Portfolio included. Time tracking via Harvest or Toggl: $120-290/year
Add-ons: No major add-ons required.
Storage: 1 GB per person. 10 people = 10 GB. Included.

Real annual cost: ~$2,424-2,594

Basecamp Total Cost

Base: $1,188 (flat rate, no discount)

Integrations: Basic integrations included. Time tracking not integrated well.
Add-ons: No major add-ons. Everything is included.
Storage: 500 GB total. Included.

Real annual cost: ~$1,188

Cost Ranking

Basecamp: $1,188/year (flat)
ClickUp: $1,892/year
Asana: $2,608-2,778/year
Monday.com: $2,424-2,594/year

Basecamp is cheapest by a mile. ClickUp is cheapest per-user tool.

Cost Per Person Per Month

For budgeting purposes:

Basecamp: $9.90/month per person (flat 10)
ClickUp: $18.92/month per person
Asana: $26.08-27.78/month per person
Monday.com: $24.24-25.94/month per person

What's Included at Each Price

Basecamp ($1,188/year)

Projects: Unlimited
To-do lists: Unlimited
File storage: 500 GB
Team members: Unlimited
Message boards: Unlimited
Time tracking: No integration
Automation: None
Custom fields: None
Timeline: Basic calendar
Reporting: None

ClickUp ($1,892/year)

Projects: Unlimited
Tasks: Unlimited
Time tracking: Native (included)
Automation: Advanced (multi-step, conditional)
Custom fields: Unlimited
Timeline: Gantt charts
Views: List, board, calendar, timeline, table
Reporting: Basic
Integrations: Most common

Asana ($2,608+/year)

Projects: Unlimited
Tasks: Unlimited
Portfolio: Yes (multiple projects view)
Timeline: Gantt charts
Automation: Basic (status change triggers)
Custom fields: Yes
Time tracking: Via integrations
Reporting: Good
Integrations: Deep ecosystem

Monday.com ($2,424+/year)

Projects: Unlimited
Tasks: Unlimited
Portfolio: Yes
Timeline: Gantt charts
Automation: Good
Custom fields: Yes
Templates: Extensive
Time tracking: Via integrations
Integrations: Moderate ecosystem

Hidden Costs to Consider

All tools have hidden costs:

Setup time: 20-40 hours of your time configuring and setting up. At $50/hour, that's $1,000-2,000.
Training: 5-10 hours per person to get productive. 10 people x 8 hours x $50/hour = $4,000.
Migration: If you're switching from another tool, 20-60 hours to migrate data. At $50/hour, $1,000-3,000.
Maintenance: Someone will be the "tool person" spending 2-5 hours/month managing automations, templates, and training new people.

Total hidden annual cost: $2,000-5,000 per year after the first year.

After the first year, the "tool person" maintaining the system costs more than the tool itself.

ROI Calculation

The tool pays for itself if it saves time. Time is money.

If your 10-person agency bills at $100/hour average, saving 10 hours per week = $1,000/week = $52,000/year.

Even Asana at $2,778/year + $5,000 hidden costs = $7,778. That's a 670% return on investment.

Tools always pay for themselves if your team uses them well.

Comparison by Agency Size

5-person agency

Asana: $1,249 (with discount)
ClickUp: $946
Monday.com: $1,440
Basecamp: $1,188

Basecamp and ClickUp are cheapest. For a 5-person team, Basecamp's flat pricing starts to look expensive.

15-person agency

Asana: $3,748
ClickUp: $2,838
Monday.com: $3,600
Basecamp: $1,188

Basecamp is dramatically cheaper. But is it good enough for 15 people? That's the real question.

25-person agency

Asana: $6,247
ClickUp: $4,730
Monday.com: $6,000
Basecamp: $1,188

At this size, Basecamp's flat pricing is insanely cheap. You're probably willing to trade customization for that savings.

The Pricing Sweet Spot

Under 10 people: Use free tiers (ClickUp, Asana, Notion). Upgrade when you hit real limits.
10-20 people: ClickUp or Monday.com. You've outgrown free tiers, but Asana is getting expensive.
20-50 people: Asana becomes reasonable relative to your revenue. ClickUp still cheaper. Basecamp starts feeling limiting.
50+ people: Asana, or reconsider Basecamp if your workflows are simple enough.

Money-Saving Tactics

Annual billing. Every tool gives 15-20% discount for annual prepayment. Do it.
Negotiate. For 10+ people, ask about discounts. Most vendors will do 10-15% off list price.
Use free tiers longer. You don't need premium until you hit real limits. That might be six months away.
Time tracking: If you're using Asana or Monday, ClickUp's native time tracking might save enough to offset its lower feature set. Math it out.
Basecamp for simple workflows. If your workflows are genuinely simple, Basecamp's $1,188 flat rate is unbeatable. Don't pay for features you don't need.

FAQ

Which tool has the best price for agencies? Basecamp if you have simple workflows (cheapest). ClickUp if you want features and customization at lowest cost. Asana if you need portfolio visibility and don't care about cost.

Should I switch to save money? Switching costs 20-40 hours. At $50/hour, that's $1,000-2,000. You need to save at least $2,000/year to break even. Basecamp saves $1,400/year vs Asana. You don't break even until year two.

Does per-person pricing matter? Only if you're growing. If you're stable at 10 people, flat pricing (Basecamp) beats per-person. If you'll grow to 20 people, per-person tools might be cheaper long-term.

What if I negotiate a discount? Most vendors will do 10-15% off list price. Ask. Worst they say is no. That's $200-400/year on Asana.

Are integrations worth the extra cost? If time tracking integration saves 5 hours/month, that's $2,500/year in saved time. The extra cost of a tool with time tracking integration is worth it.